The objectives of this specialty is to grasp systematic theories of journalism and extensive scientific and cultural knowledge, to gain proficiency in computers and internet technologies, to be familiar with the news, policies and regulations of our country, to be a innovation-oriented professional who can do news and network media well. This specialty focuses on two aspects, one is the educations of the basic theories of traditional journalism and communication, and the other is the collecting, editing and applying of the network mediam. It also pays attention to the educations of the students’ innovative thinking and practical ability. The students of this specialty will have high theoretical attainments and high practical abilities.

Mission Statement

In such an era of new media, the graduates of this specialty could enter the departments of news, publications and advertising or do network media jobs by engaging in collecting, editing and some related works of operating and managing, as well as works of professional teaching and researching. They could also contribute themselves to do the planning and developing jobs on markets and brands in the enterprises.

Knowledge and competencies acquired by graduates

It’s necessary for graduates who are engaged in news transmission to master basic theories and knowledge so as to sharp the interviewing, writing, editing, commenting and filming skills, to have solid and comprehensive knowledge and skills to make the full use of computer and internet, to know well of network communication, e-commerce, advertise and related operation knowledge, to acquire certain knowledge structure of the humanistic and social science and natural science, to be well qualified with innovation, work diathesis and potential, and to develop the basic practical capabilities to do scientific research and social activities.